Waning Trust in the Era of Fake News

PODCAST: Conscious Marketing 2.6 – Consumer Trust in the Era of Fake News

Allyson Kapin on Trust

Episode 6 of The Conscious Marketing Podcast lowered the veil on consumer trust in the era of fake news and we ask ourselves, can we regain it? Tech Titan and Social Change Maker Allyson Kapin joins us to look at the state of consumer trust and learn how to mobilize audiences to drive social change.

We cover everything from data ethics to ranting CEOs in a wide look at how marketers and media professionals have dehumanized the customer base that supports us.

See the full show notes on the original Conscious Marketing Podcast page here.

Allyson Kapin on Fake News

The Conscious Marketing Podcast is available on iTunes.

Nichole Kelly on Trust

Geoff Livingston on Trust

You can find Nichole on Facebook here and LinkedIn here. You can find Geoff on LinkedIn here.

Joel Comm on Hustle - It Sucks

PODCAST: Conscious Marketing 2.5 – Getting Off the Hustle Wheel

Joel Comm on Hustle - It Sucks

Episode 5 of The Conscious Marketing Podcast: Getting Off the Hustle Wheel opens the can of worms wide open and takes a look at the power of language. New York Times best-selling author and futurist Joel Comm to take a deep look in the mirror at the hard work theme we keep selling in marketing and ask, “is there another formula for success?”

In one of the most personally revealing episodes to date, Joel discussed with Nichole Kelly and me a behind the curtain of his success and shares how his journey into the dark night of the soul led to the creation of his latest book The Fun Formula. And yeah, we really do talk a ton about work life balance. It was a super fun podcast with a ton of insights about how you can become a more productive and happier person.

See the full show notes on the Conscious Marketing Podcast page here.

Nichole on Hustle

The Conscious Marketing Podcast is available on iTunes.

Joel on Grand Slams

The Truth About Hustle

You can find Nichole on Facebook here and LinkedIn here. You can find Geoff on LinkedIn here.

PODCAST: Conscious Marketing 2.4 – The Power of Language

Tamsen Webster on predefined meaning in language.

Episode 4 of The Conscious Marketing Podcast: The Power of Language opens the can of worms wide open and takes a look at the power of language. We are joined by marketing industry expert Tamsen Webster to take a deep look in the mirror and discuss the role of self-talk, brand messaging and how it all ties together to ask, “do our words really matter?”

We get personal as we reveal what the voices in our head say, how it finds it’s way into our work, what brands can do differently and the true impact our words have on society. Then we uncover solid strategies for brands to create brand messages that have integrity and consonance with who they truly are.

See the full show notes on the Conscious Marketing Podcast page here.

The Conscious Marketing Podcast is available on iTunes.

Nichole on Inspiration

Geoff on Warby Parker

Tamsen Webster on Congruence

You can find Nichole on Facebook here and LinkedIn here. You can find Geoff on LinkedIn here.

Jay Baer joins the Conscious Marketing Podcast for Episode 2.3

PODCAST: Conscious Marketing 2.3 – Unraveling the Hero’s Journey

Episode 2.3 of the Conscious Marketing podcast features the incredible Jay Baer, who joined Nichole Kelly and I to Unravel the Hero’s Journey. Specifically, we debated whether or not marketers are helping or hurting society?

The podcast unravels the way marketers tell stories and how it impacts society. The three of us take a deep look in the mirror and discuss the truth about how marketers tell stories.

Jay pulls no punches as he dives deep into the content marketing strategies we’ve been deploying since the beginning of advertising. We review the different versions of the hero’s journey and then reflect on how marketers can create stories that inspire and empower humanity.

Jay Baer on the Hero's Journey

See the full show notes on the Conscious Marketing Podcast page here.

The Conscious Marketing Podcast is available on iTunes.

Nichole Kelly on the Hero's Journey

Geoff Livingston on the Hero's Journey

Christopher Penn Quote

PODCAST: Conscious Marketing 2.2: Should Marketers Come Clean on Data Privacy?

Episode 2 of The Conscious Marketing Podcast gets straight to brass tacks. Nichole Kelly and me are joined by Chris Penn from BrainTrust Insights to take a deep look in the mirror to discuss the truth about data privacy and ask ourselves, “should marketers come clean?”

Chris blew our minds by revealing why GDPR applies to every business in the world within the first 10 minutes and then continued to open our eyes to what is really happening with consumer data. We review the facts, the truth and then reflect on how marketers can move forward in a time when we need data the most and consumer trust in how we’ll handle it is at an all time low.

See the full show notes on the Conscious Marketing Podcast page here.

The Conscious Marketing Podcast is available on iTunes)

Looking Ourselves in the Mirror | Does Fear Control Us?

PODCAST: Conscious Marketing 2.1 – Does Fear Control Us?

Looking Ourselves in the Mirror | Does Fear Control Us?

I am thrilled to join Nichole Kelly‘s The Conscious Marketing Podcast (on iTunes) for its second season as co-host. 

Sparing no time for small talk, in the season’s first episode we take a deep look in the mirror and ask ourselves, “Do our fears control us?”

We get real and let you behind the curtain of our fears, our rise to marketing fame, and what caused us to start looking in the mirror, honestly.

Abbreviated Notes

🎶 Is Nichole striking a special chord for you today? You can hire her to speak at your next conference, corporate retreat and for transformation consulting here.

🚀Are you loving what I am laying down? You should hire him to supercharge your results. You can learn more about Geoff Livingston here.

Originally published on the Conscious Marketing Institute site.