Episode 6 of The Conscious Marketing Podcast lowered the veil on consumer trust in the era of fake news and we ask ourselves, can we regain it? Tech Titan and Social Change Maker Allyson Kapin joins us to look at the state of consumer trust and learn how to mobilize audiences to drive social change.
We cover everything from data ethics to ranting CEOs in a wide look at how marketers and media professionals have dehumanized the customer base that supports us.
In one of the most personally revealing episodes to date, Joel discussed with Nichole Kelly and me a behind the curtain of his success and shares how his journey into the dark night of the soul led to the creation of his latest book The Fun Formula. And yeah, we really do talk a ton about work life balance. It was a super fun podcast with a ton of insights about how you can become a more productive and happier person.
We get personal as we reveal what the voices in our head say, how it finds it’s way into our work, what brands can do differently and the true impact our words have on society. Then we uncover solid strategies for brands to create brand messages that have integrity and consonance with who they truly are.
The podcast unravels the way marketers tell stories and how it impacts society. The three of us take a deep look in the mirror and discuss the truth about how marketers tell stories.
Jay pulls no punches as he dives deep into the content marketing strategies we’ve been deploying since the beginning of advertising. We review the different versions of the hero’s journey and then reflect on how marketers can create stories that inspire and empower humanity.
Chris blew our minds by revealing why GDPR applies to every business in the world within the first 10 minutes and then continued to open our eyes to what is really happening with consumer data. We review the facts, the truth and then reflect on how marketers can move forward in a time when we need data the most and consumer trust in how we’ll handle it is at an all time low.