Text gets a hard time in today’s digital media world. After all, it serves as a primary communications form, and it’s not dying anytime soon. When you look at the most popular forms of B2B content marketing, the number two corporate investment is written materials. However, according to the Content Marketing Institute, only 1/3 of …
Continue reading → “The Evolving Role of Text in a Visual World”
Welcome to 2019. This year will see the publication of my fourth business book, Welcome to the Machine: A primer on artificial intelligence for Marketers. Artificial intelligence represents the biggest buzzword to come to the IT industry since big data and Web 2.0. However, it also carries the weight of dystopian science fiction and negative …
Continue reading → “Welcome to the Machine to Be Released in 2019”
I have some exciting news, which is that I am working on my fourth business book. The topic is marketing AI. To better integrate with the larger AI conversation, I have moved my regular publishing to Medium. Below find my most recent blogs on Medium.
To develop a wider audience, I started publishing my artificial intelligence articles on marketing via Medium. Subscribe to get there articles as they are published. Here are three published between July and August. Artificial Intelligence: The Most Unfortunate Buzzword. Artificial Intelligence or AI the buzzword suffers from additional unfortunate baggage. Thanks to an overwhelming body …
Continue reading → “Three Summer Articles on Artificial Intelligence”
Episode 6 of The Conscious Marketing Podcast lowered the veil on consumer trust in the era of fake news and we ask ourselves, can we regain it? Tech Titan and Social Change Maker Allyson Kapin joins us to look at the state of consumer trust and learn how to mobilize audiences to drive social change. …
Continue reading → “PODCAST: Conscious Marketing 2.6 – Consumer Trust in the Era of Fake News”
Episode 5 of The Conscious Marketing Podcast: Getting Off the Hustle Wheel opens the can of worms wide open and takes a look at the power of language. New York Times best-selling author and futurist Joel Comm to take a deep look in the mirror at the hard work theme we keep selling in marketing …
Continue reading → “PODCAST: Conscious Marketing 2.5 – Getting Off the Hustle Wheel”
Marketers should celebrate the Artificial Intelligence movement or “AI” as the industry calls it. Don’t worry. AI is an overhyped Silicon Valley term that represents more of a natural progression in technology — machine learning — than the birth of sentient beings. In the marketing technology space, AI attempts to replace many menial marketing tasks. …
Episode 4 of The Conscious Marketing Podcast: The Power of Language opens the can of worms wide open and takes a look at the power of language. We are joined by marketing industry expert Tamsen Webster to take a deep look in the mirror and discuss the role of self-talk, brand messaging and how it …
Continue reading → “PODCAST: Conscious Marketing 2.4 – The Power of Language”
