Episode 6 of The Conscious Marketing Podcast lowered the veil on consumer trust in the era of fake news and we ask ourselves, can we regain it? Tech Titan and Social Change Maker Allyson Kapin… Read More »PODCAST: Conscious Marketing 2.6 – Consumer Trust in the Era of Fake News
A digital marketing pioneer and social fundraiser, Geoff has helped brands and nonprofits raise more than $225 million online. As a marketer, Geoff has advised more than 10 members of the Fortune 500, including AT&T, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter and Gamble, SAIC, Verizon and Yum! Brands. He has also advised nonprofits, including United Way of America, Live Earth, The Case Foundation, Razoo, Environmental Defense Fund, and the Philanthropy 2.0 Project. He most recently launched the Legends of Learning brand. Geoff helped the first and second Give Local America events in 2014 and 2015, which raised more than $120 million for nonprofits. He has also built a Kickstarter that funded Meyer-Optik's Trioplan 50 lenses with more than $660,000. Geoff started and sold social media boutique Livingston Communications (2009). He was won awards from the Society of New Communications Research, the American Marketing Association, the International Association of Business Communicators, and an Axiom Award.
Episode 5 of The Conscious Marketing Podcast: Getting Off the Hustle Wheel opens the can of worms wide open and takes a look at the power of language. New York Times best-selling author and futurist… Read More »PODCAST: Conscious Marketing 2.5 – Getting Off the Hustle Wheel
Episode 4 of The Conscious Marketing Podcast: The Power of Language opens the can of worms wide open and takes a look at the power of language. We are joined by marketing industry expert Tamsen… Read More »PODCAST: Conscious Marketing 2.4 – The Power of Language
Episode 2.3 of the Conscious Marketing podcast features the incredible Jay Baer, who joined Nichole Kelly and I to Unravel the Hero’s Journey. Specifically, we debated whether or not marketers are helping or hurting society?… Read More »PODCAST: Conscious Marketing 2.3 – Unraveling the Hero’s Journey
Episode 2 of The Conscious Marketing Podcast gets straight to brass tacks. Nichole Kelly and me are joined by Chris Penn from BrainTrust Insights to take a deep look in the mirror to discuss the… Read More »PODCAST: Conscious Marketing 2.2: Should Marketers Come Clean on Data Privacy?
I am thrilled to join Nichole Kelly‘s The Conscious Marketing Podcast (on iTunes) for its second season as co-host. Sparing no time for small talk, in the season’s first episode we take a deep look… Read More »PODCAST: Conscious Marketing 2.1 – Does Fear Control Us?
Data drives almost every decision made in today’s marketing department, in large part because of improvements in yield. As every marketer adapts data-based precision marketing, you can foresee an inevitable ceiling to quantitative marketing. According… Read More »The Inevitable Ceiling Facing Data Marketers