Much has been said about the marketing potential of NFTs, crypto, blockchain, and other aspects of Web3. While I like the new possibilities presented by Web3 as much as any marketing nerd, I believe the… Read More »Which Is More Important to Marketers, AI or Web3?
A digital marketing pioneer and social fundraiser, Geoff has helped brands and nonprofits raise more than $225 million online. As a marketer, Geoff has advised more than 10 members of the Fortune 500, including AT&T, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter and Gamble, SAIC, Verizon and Yum! Brands. He has also advised nonprofits, including United Way of America, Live Earth, The Case Foundation, Razoo, Environmental Defense Fund, and the Philanthropy 2.0 Project. He most recently launched the Legends of Learning brand. Geoff helped the first and second Give Local America events in 2014 and 2015, which raised more than $120 million for nonprofits. He has also built a Kickstarter that funded Meyer-Optik's Trioplan 50 lenses with more than $660,000. Geoff started and sold social media boutique Livingston Communications (2009). He was won awards from the Society of New Communications Research, the American Marketing Association, the International Association of Business Communicators, and an Axiom Award.
Some people want to become an online influencer on a platform like TikTok, a technical forum, or multiple venues. I usually ask them, “So, you’re an influencer… What did that get you?” The question really… Read More »So, You’re a Social Media Influencer. What Did That Get You?
Three years ago, I began drafting a book called Welcome to the Machine, a Primer on AI for Marketers. A marketing-centric look at the machine learning revolution, people seemed excited. I drafted public articles and… Read More »Why I Did Not Publish Welcome to the Machine
When considering business opportunities, think about the potential impact you can have for a team, for an organization. Impact matters far more than the potential accolades received via self-promotion. In fact, for those seeking to build credibility through self-promotion, I would argue consistently garnering accolades is a by-product of impact.
Text gets a hard time in today’s digital media world. After all, it serves as a primary communications form, and it’s not dying anytime soon. When you look at the most popular forms of B2B… Read More »The Evolving Role of Text in a Visual World
What’s the future of content and influencer marketing in an AI world? I stopped by Jenn Sherman’s Influencer Collective podcast to discuss. Special thanks to Jenn who invited me when she heard I had a new book in… Read More »Appearing on A Dose of Your Future podcast talking about AI
Welcome to 2019. This year will see the publication of my fourth business book, Welcome to the Machine: A primer on artificial intelligence for Marketers. Artificial intelligence represents the biggest buzzword to come to the… Read More »Welcome to the Machine to Be Released in 2019
To develop a wider audience, I started publishing my artificial intelligence articles on marketing via Medium. Subscribe to get there articles as they are published. Here are three published between July and August. Artificial Intelligence:… Read More »Three Summer Articles on Artificial Intelligence