WHen I left Twitter, I expected backlash. But I didn't receive any.

I Don’t Miss Twitter

Eight months ago I did the unthinkable: I deleted my 20,000 person Twitter account. Removing a presence that portrays influence and commands respect amongst many in the marketing world may be the equivalent of social media suicide. But it wasn’t. While perception may suffer, the real life impact has been negligible. On a personal basis, …

The Library of Congress Ceiling

The Inevitable Ceiling Facing Data Marketers

Data drives almost every decision made in today’s marketing department, in large part because of improvements in yield. As every marketer adapts data-based precision marketing, you can foresee an inevitable ceiling to quantitative marketing. According to Forbes, 66% of marketing data is used to better focus on targeting offers, messages, and content. That trend will …