Jay Baer joins the Conscious Marketing Podcast for Episode 2.3

PODCAST: Conscious Marketing 2.3 – Unraveling the Hero’s Journey

Episode 2.3 of the Conscious Marketing podcast features the incredible Jay Baer, who joined Nichole Kelly and I to Unravel the Hero’s Journey. Specifically, we debated whether or not marketers are helping or hurting society? The podcast unravels the way marketers tell stories and how it impacts society. The three of us take a deep …

Christopher Penn Quote

PODCAST: Conscious Marketing 2.2: Should Marketers Come Clean on Data Privacy?

Episode 2 of The Conscious Marketing Podcast gets straight to brass tacks. Nichole Kelly and me are joined by Chris Penn from BrainTrust Insights to take a deep look in the mirror to discuss the truth about data privacy and ask ourselves, “should marketers come clean?” Chris blew our minds by revealing why GDPR applies …

WHen I left Twitter, I expected backlash. But I didn't receive any.

I Don’t Miss Twitter

Eight months ago I did the unthinkable: I deleted my 20,000 person Twitter account. Removing a presence that portrays influence and commands respect amongst many in the marketing world may be the equivalent of social media suicide. But it wasn’t. While perception may suffer, the real life impact has been negligible. On a personal basis, …

The Library of Congress Ceiling

The Inevitable Ceiling Facing Data Marketers

Data drives almost every decision made in today’s marketing department, in large part because of improvements in yield. As every marketer adapts data-based precision marketing, you can foresee an inevitable ceiling to quantitative marketing. According to Forbes, 66% of marketing data is used to better focus on targeting offers, messages, and content. That trend will …