Welcome to the Machine to Be Released in 2019

Welcome to 2019. This year will see the publication of my fourth business book, Welcome to the Machine: A primer on artificial intelligence for Marketers. Artificial intelligence represents the biggest buzzword to come to the IT industry since big data and Web 2.0. However, it also carries the weight of dystopian science fiction and negative …

Three Summer Articles on Artificial Intelligence

To develop a wider audience, I started publishing my artificial intelligence articles on marketing via Medium. Subscribe to get there articles as they are published. Here are three published between July and August. Artificial Intelligence: The Most Unfortunate Buzzword. Artificial Intelligence or AI the buzzword suffers from additional unfortunate baggage. Thanks to an overwhelming body …

Waning Trust in the Era of Fake News

PODCAST: Conscious Marketing 2.6 – Consumer Trust in the Era of Fake News

Episode 6 of The Conscious Marketing Podcast lowered the veil on consumer trust in the era of fake news and we ask ourselves, can we regain it? Tech Titan and Social Change Maker Allyson Kapin joins us to look at the state of consumer trust and learn how to mobilize audiences to drive social change. …