Welcome to the Machine to Be Released in 2019

Welcome to 2019. This year will see the publication of my fourth business book, Welcome to the Machine: A primer on artificial intelligence for Marketers. Artificial intelligence represents the biggest buzzword to come to the IT industry since big data and Web 2.0. However, it also carries the weight of dystopian science fiction and negative …

Blogging About Marketing AI on Medium

I have some exciting news, which is that I am working on my fourth business book. The topic is marketing AI. To better integrate with the larger AI conversation, I have moved my regular publishing to Medium. Below find my most recent blogs on Medium.

Three Summer Articles on Artificial Intelligence

To develop a wider audience, I started publishing my artificial intelligence articles on marketing via Medium. Subscribe to get there articles as they are published. Here are three published between July and August. Artificial Intelligence: The Most Unfortunate Buzzword. Artificial Intelligence or AI the buzzword suffers from additional unfortunate baggage. Thanks to an overwhelming body …

Waning Trust in the Era of Fake News

PODCAST: Conscious Marketing 2.6 – Consumer Trust in the Era of Fake News

Episode 6 of The Conscious Marketing Podcast lowered the veil on consumer trust in the era of fake news and we ask ourselves, can we regain it? Tech Titan and Social Change Maker Allyson Kapin joins us to look at the state of consumer trust and learn how to mobilize audiences to drive social change. …

Jay Baer joins the Conscious Marketing Podcast for Episode 2.3

PODCAST: Conscious Marketing 2.3 – Unraveling the Hero’s Journey

Episode 2.3 of the Conscious Marketing podcast features the incredible Jay Baer, who joined Nichole Kelly and I to Unravel the Hero’s Journey. Specifically, we debated whether or not marketers are helping or hurting society? The podcast unravels the way marketers tell stories and how it impacts society. The three of us take a deep …

Christopher Penn Quote

PODCAST: Conscious Marketing 2.2: Should Marketers Come Clean on Data Privacy?

Episode 2 of The Conscious Marketing Podcast gets straight to brass tacks. Nichole Kelly and me are joined by Chris Penn from BrainTrust Insights to take a deep look in the mirror to discuss the truth about data privacy and ask ourselves, “should marketers come clean?” Chris blew our minds by revealing why GDPR applies …