Welcome to 2019. This year will see the publication of my fourth business book, Welcome to the Machine: A primer on artificial intelligence for Marketers.
Artificial intelligence represents the biggest buzzword to come to the IT industry since big data and Web 2.0. However, it also carries the weight of dystopian science fiction and negative views of robots taking over the world and perhaps your job. Marketing strategists hear AI — or machine learning as it is known to data scientists — will change their business. What is real and what is fiction?
Readers will learn how to approach machine learning and improve their marketing efforts in Welcome to the Machine. Sign up below for updates.
You can also read my latest articles on marketing artificial intelligence via my Medium blog.
Welcome to the Machine was drafted in 2018. The book is now in its first revision and editing stage. Expect the book to be released in the second or third quarter of 2019.
Why Write a Book on Marketing AI?
Last spring I emerged from a two-year job as a CMO. In order to ensure that I was ready for the current marketplace committed myself to study the latest trends in digital and became increasingly concerned about the emerging AI wave that is spreading through every segment of the communications business.
At the same time, I took on an adjunct position at George Washington University to teach a graduate digital communications class. My research for both myself and the class revealed few texts on marketing and communications AI. The books that I found dealt with AI ethics and impacts on a society level. Two texts were extremely tactical and offered no overarching trend theory or how it would change communications.
So I started researching and writing Welcome to the Machine to fill this perceived need and explain how AI will transform my peers’ careers and their companies. I believe the book will be useful to today’s communicator offering important insights. The book augments digital marketing theory with pragmatic approaches on how to approach and implement marketing communications AI
In my mind, AI represents a sea change trend that will be as impactful on communications as social media was, if not more so. Every marketer and public relations professional needs to understand the impact that AI and data algorithms will make on all aspects of communications, from how they email their customers to qualifying influencers.
I hope you will find this book useful as your career continues into the next decade, and you encounter the certain AI-driven changes ahead.