Artificial Intelligence was notoriously portrayed by Hugo Weaving as Agent Smith.

To develop a wider audience, I started publishing my artificial intelligence articles on marketing via Medium. Subscribe to get there articles as they are published. Here are three published between July and August.

Artificial Intelligence: The Most Unfortunate Buzzword.

Artificial Intelligence or AI the buzzword suffers from additional unfortunate baggage. Thanks to an overwhelming body of dystopian and hard science fiction, society already has negative notions of AI. Those preconceived notions vilify robotics and AI, recalling a malevolent sentient machine that’s going to wipe out the human race.

Given the current state of machine learning in the space, worries about marketing automation AI and its brethren taking over the world in the next decade seems utterly unfounded to me. However, try convincing the general public of the current benign nature of AI.

That’s what happens when you choose a very unfortunate buzzword to describe your trend.

Read the whole article here.

The Role of Trust in an Era of AI Bots

Permission marketing is not new. But the principles of opt-in marketing are often abused. AI will antagonize rising tensions about privacy and personal data usage.

While marketing as a profession do a great job of talking about ethics and best practices, most marketers do not or can not marshal the internal resources, buy-in, or knowledge to protect their companies from machine learning produced transgressions.
As a result, many brands will have what Brandon Purcell calls a “moral mirror” thrust upon them, showing them and their customers the unconscious biases of their businesses. Unfortunately, these challenges will be aired on the public stage, almost certainly creating a crisis in the worst instances.

Read the whole article here.

Talking About Lucy and Marketing AI

More advanced brands in the marketing segment like Marketo are already deploying their early AI solutions. However, their legacy implementations may prove a hindrance compared to next generation AI-based marketing systems that are rising to compete against them.

One such system is Lucy, a platform developed by a company called Equals 3. Now two years old, Lucy has advanced to become a powerful segmentation, advertising and content optimization tool that’s already developed industry recognized campaigns for brands like BMW.

I interviewed Equals3 Co-Founder and Managing Partner Scott Litman, one of the company’s founders and marketing technology veteran. Here are some of the key questions and answers from our conversation together.

Read the whole article here.

Categories: Machine

Geoff Livingston

A digital marketing pioneer and social fundraiser, Geoff has helped brands and nonprofits raise more than $225 million online. As a marketer, Geoff has advised more than 10 members of the Fortune 500, including AT&T, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter and Gamble, SAIC, Verizon and Yum! Brands. He has also advised nonprofits, including United Way of America, Live Earth, The Case Foundation, Razoo, Environmental Defense Fund, and the Philanthropy 2.0 Project. He most recently launched the Legends of Learning brand. Geoff helped the first and second Give Local America events in 2014 and 2015, which raised more than $120 million for nonprofits. He has also built a Kickstarter that funded Meyer-Optik's Trioplan 50 lenses with more than $660,000. Geoff started and sold social media boutique Livingston Communications (2009). He was won awards from the Society of New Communications Research, the American Marketing Association, the International Association of Business Communicators, and an Axiom Award.