Episode 2.3 of the Conscious Marketing podcast features the incredible Jay Baer, who joined Nichole Kelly and I to Unravel the Hero’s Journey. Specifically, we debated whether or not marketers are helping or hurting society?

The podcast unravels the way marketers tell stories and how it impacts society. The three of us take a deep look in the mirror and discuss the truth about how marketers tell stories.

Jay pulls no punches as he dives deep into the content marketing strategies we’ve been deploying since the beginning of advertising. We review the different versions of the hero’s journey and then reflect on how marketers can create stories that inspire and empower humanity.

Jay Baer on the Hero's Journey

See the full show notes on the Conscious Marketing Podcast page here.

The Conscious Marketing Podcast is available on iTunes.

Nichole Kelly on the Hero's Journey

Geoff Livingston on the Hero's Journey

Categories: podcast

Geoff Livingston

A digital marketing pioneer and social fundraiser, Geoff has helped brands and nonprofits raise more than $225 million online. As a marketer, Geoff has advised more than 10 members of the Fortune 500, including AT&T, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter and Gamble, SAIC, Verizon and Yum! Brands. He has also advised nonprofits, including United Way of America, Live Earth, The Case Foundation, Razoo, Environmental Defense Fund, and the Philanthropy 2.0 Project. He most recently launched the Legends of Learning brand. Geoff helped the first and second Give Local America events in 2014 and 2015, which raised more than $120 million for nonprofits. He has also built a Kickstarter that funded Meyer-Optik's Trioplan 50 lenses with more than $660,000. Geoff started and sold social media boutique Livingston Communications (2009). He was won awards from the Society of New Communications Research, the American Marketing Association, the International Association of Business Communicators, and an Axiom Award.