PODCAST: Conscious Marketing 2.2: Should Marketers Come Clean on Data Privacy?

Episode 2 of The Conscious Marketing Podcast gets straight to brass tacks. Nichole Kelly and me are joined by Chris Penn from BrainTrust Insights to take a deep look in the mirror to discuss the truth about data privacy and ask ourselves, “should marketers come clean?”

Chris blew our minds by revealing why GDPR applies to every business in the world within the first 10 minutes and then continued to open our eyes to what is really happening with consumer data. We review the facts, the truth and then reflect on how marketers can move forward in a time when we need data the most and consumer trust in how we’ll handle it is at an all time low.

See the full show notes on the Conscious Marketing Podcast page here.

The Conscious Marketing Podcast is available on iTunes)