Eight months ago I did the unthinkable: I deleted my 20,000 person Twitter account.

Removing a presence that portrays influence and commands respect amongst many in the marketing world may be the equivalent of social media suicide. But it wasn’t.

While perception may suffer, the real life impact has been negligible.

On a personal basis, I don’t miss Twitter at all.

The Land of Trolls and Bots

Visit Twitter and you find a place dominated by angst, a dystopian social media nightmare filled with trolls, bots, and social media marketers spewing links. The level of vitriol, hate, and general nastiness, fueled by the ongoing toxic political environment made Twitter an unenjoyable experience.

Personal network engagement was fractional compared to other social networks like LinkedIn, Facebook, and Instagram. There was little personal value.

Don’t get me wrong. The brand I represented at the time maintained a healthy Twitter presence for customer relations and to reap the benefits of community engagement, Twitter search, and any Google and Bing SEO benefits.

At the time, I was in-house and not promoting a business. So I had little need for those benefits. It seemed natural to pull the plug.

No one said anything, and nothing changed.

Eight Months Later

Twitter — oft criticized for failing to clean up personal attacks and bots — seems committed to letting the atmosphere continue instead favoring changes to its technical format. The attraction of the roadside accident, err spectacle, drives more traffic than it repels. Now the network is growing.

At the same time I am looking for opportunity again, creating content and marketing myself. Will I return to Twitter and reap the same benefits many brands do?

No.

The real value of social networking for the individual consultant or the photographerremains peer connectivity. LinkedIn, Instagram, and to a lesser extent a post Cambridge Analytica Facebook deliver higher volumes of authentic engagement with my networks.

Many personal conversations include reference posts I made on LinkedIn or Instagram. That’s how word of mouth works, and that’s the way it used to be on Twitter. Plus there are other ways to make yourself findable in Google these days.

Why invest in something unenjoyable with less yield? No, the solopreneur needs to value their time.

I don’t miss Twitter, personally or professionally.

Originally published on LinkedIn.

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Categories: blog

Geoff Livingston

A digital marketing pioneer and social fundraiser, Geoff has helped brands and nonprofits raise more than $225 million online. As a marketer, Geoff has advised more than 10 members of the Fortune 500, including AT&T, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter and Gamble, SAIC, Verizon and Yum! Brands. He has also advised nonprofits, including United Way of America, Live Earth, The Case Foundation, Razoo, Environmental Defense Fund, and the Philanthropy 2.0 Project. He most recently launched the Legends of Learning brand. Geoff helped the first and second Give Local America events in 2014 and 2015, which raised more than $120 million for nonprofits. He has also built a Kickstarter that funded Meyer-Optik's Trioplan 50 lenses with more than $660,000. Geoff started and sold social media boutique Livingston Communications (2009). He was won awards from the Society of New Communications Research, the American Marketing Association, the International Association of Business Communicators, and an Axiom Award.