Episode 6 of The Conscious Marketing Podcast lowered the veil on consumer trust in the era of fake news and we ask ourselves, can we regain it? Tech Titan and Social Change Maker Allyson Kapin… Read More »PODCAST: Conscious Marketing 2.6 – Consumer Trust in the Era of Fake News
Episode 5 of The Conscious Marketing Podcast: Getting Off the Hustle Wheel opens the can of worms wide open and takes a look at the power of language. New York Times best-selling author and futurist… Read More »PODCAST: Conscious Marketing 2.5 – Getting Off the Hustle Wheel
Marketers should celebrate the Artificial Intelligence movement or “AI” as the industry calls it. Don’t worry. AI is an overhyped Silicon Valley term that represents more of a natural progression in technology — machine learning… Read More »Welcome to the Machine
Episode 4 of The Conscious Marketing Podcast: The Power of Language opens the can of worms wide open and takes a look at the power of language. We are joined by marketing industry expert Tamsen… Read More »PODCAST: Conscious Marketing 2.4 – The Power of Language
Episode 2.3 of the Conscious Marketing podcast features the incredible Jay Baer, who joined Nichole Kelly and I to Unravel the Hero’s Journey. Specifically, we debated whether or not marketers are helping or hurting society?… Read More »PODCAST: Conscious Marketing 2.3 – Unraveling the Hero’s Journey
Sometimes when talking about potential jobs and projects, I feel a sense of discriminatory ageism about my digital experience. Perhaps it’s the gray beard or that I am not as enthused about Fortnite coming to… Read More »Hey Grandpa, Tell Me About MySpace
Episode 2 of The Conscious Marketing Podcast gets straight to brass tacks. Nichole Kelly and me are joined by Chris Penn from BrainTrust Insights to take a deep look in the mirror to discuss the… Read More »PODCAST: Conscious Marketing 2.2: Should Marketers Come Clean on Data Privacy?
I am thrilled to join Nichole Kelly‘s The Conscious Marketing Podcast (on iTunes) for its second season as co-host. Sparing no time for small talk, in the season’s first episode we take a deep look… Read More »PODCAST: Conscious Marketing 2.1 – Does Fear Control Us?
Eight months ago I did the unthinkable: I deleted my 20,000 person Twitter account. Removing a presence that portrays influence and commands respect amongst many in the marketing world may be the equivalent of social… Read More »I Don’t Miss Twitter
Data drives almost every decision made in today’s marketing department, in large part because of improvements in yield. As every marketer adapts data-based precision marketing, you can foresee an inevitable ceiling to quantitative marketing. According… Read More »The Inevitable Ceiling Facing Data Marketers