Much has been said about the marketing potential of NFTs, crypto, blockchain, and other aspects of Web3. While I like the new possibilities presented by Web3 as much as any marketing nerd, I believe the… Read More »Which Is More Important to Marketers, AI or Web3?
Some people want to become an online influencer on a platform like TikTok, a technical forum, or multiple venues. I usually ask them, “So, you’re an influencer… What did that get you?” The question really… Read More »So, You’re a Social Media Influencer. What Did That Get You?
Three years ago, I began drafting a book called Welcome to the Machine, a Primer on AI for Marketers. A marketing-centric look at the machine learning revolution, people seemed excited. I drafted public articles and… Read More »Why I Did Not Publish Welcome to the Machine
When considering business opportunities, think about the potential impact you can have for a team, for an organization. Impact matters far more than the potential accolades received via self-promotion. In fact, for those seeking to build credibility through self-promotion, I would argue consistently garnering accolades is a by-product of impact.
Text gets a hard time in today’s digital media world. After all, it serves as a primary communications form, and it’s not dying anytime soon. When you look at the most popular forms of B2B… Read More »The Evolving Role of Text in a Visual World
What’s the future of content and influencer marketing in an AI world? I stopped by Jenn Sherman’s Influencer Collective podcast to discuss. Special thanks to Jenn who invited me when she heard I had a new book in… Read More »Appearing on A Dose of Your Future podcast talking about AI
Welcome to 2019. This year will see the publication of my fourth business book, Welcome to the Machine: A primer on artificial intelligence for Marketers. Artificial intelligence represents the biggest buzzword to come to the… Read More »Welcome to the Machine to Be Released in 2019
To develop a wider audience, I started publishing my artificial intelligence articles on marketing via Medium. Subscribe to get there articles as they are published. Here are three published between July and August. Artificial Intelligence:… Read More »Three Summer Articles on Artificial Intelligence