Looking back at the social media era, a two-way conversation was supposed to empower new freedom and break down traditional power…

Jan 07, 2019 / 5min read. Read More

I was one of the 900+ futurists interviewed for The Pew Research study released yesterday, “Artificial Intelligence and the Future of…

Dec 11, 2018 / 4min read. Read More

If there is any aspect of marketing that can benefit from machine learning, it’s digital advertising. Digital advertising relies on wide…

Nov 29, 2018 / 5min read. Read More

AI has been making inroads in the videography and photography arenas. In both cases, media players and software developers are actively…

Nov 13, 2018 / 5min read. Read More

Scott Severson is president of Brandpoint, a content marketing agency that has been around since 1996. Now a full-service agency…

Oct 17, 2018 / 5min read. Read More

If machine learning leverages data to provide insights, then marketing automation AI will take that data and help create superior…

Sep 19, 2018 / 5min read. Read More

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” John Wanamaker.

Sep 04, 2018 / 6min read. Read More

More advanced brands in the marketing segment like Marketo are already deploying their early AI solutions. However, their legacy…

Aug 21, 2018 / 7min read. Read More

Permission marketing is not new. But the principles of opt-in marketing are often abused. AI will antagonize rising tensions about privacy…

Aug 15, 2018 / 4min read. Read More

Artificial Intelligence or AI the buzzword suffers from additional unfortunate baggage.

Jul 30, 2018 / 3min read. Read More