Marketing Ideas from
Geoff Livingston

Which Is More Important to Marketers, AI or Web3?

Much has been said about the marketing potential of NFTs, crypto, blockchain, and other aspects of W…

So, You’re a Social Media Influencer. What Did That Get You?

Some people want to become an online influencer on a platform like TikTok, a technical forum, or mul…

Why I Did Not Publish Welcome to the Machine

Three years ago, I began drafting a book called Welcome to the Machine, a Primer on AI for Marketers…

Play the Long Game: Impact Over Self-Promotion

When considering business opportunities, think about the potential impact you can have for a team, f…

The Evolving Role of Text in a Visual World

Text gets a hard time in today’s digital media world. After all, it serves as a primary commun…

The Shutdown Stories Project

The Shutdown Stories Project is a photographic essay of 21 real people — 21 of 800,000 workers — aff…